Why Red Note?
200M+ Active Users
Join a vibrant community sharing authentic experiences and lifestyle content
Trending Topics
Discover the latest trends in fashion, beauty, travel, and lifestyle
Authentic Reviews
Find honest product reviews and recommendations from real users
Trending Guides & Stories
Ultimate Shanghai Travel Guide: Hidden Gems & Local Favorites
Discover the best spots in Shanghai through the eyes of local experts. From authentic street food to rooftop bars.
10-Step Korean Skincare Routine: A Beginner's Guide
Everything you need to know about Korean beauty secrets and product recommendations from top influencers.
Modern Chinese Cuisine: Beyond Traditional Boundaries
Explore the innovative fusion restaurants and modern interpretations of classic Chinese dishes in major cities.
About Red Note
Red Note (小红书) is China's leading lifestyle platform combining social media, community content, and e-commerce. It's often described as a combination of Instagram and Pinterest, with a focus on authentic user experiences and product discovery.
The platform is known for its high-quality user-generated content, featuring everything from travel guides and beauty tips to food recommendations and lifestyle hacks. Users share detailed reviews, photos, and videos of their experiences, making it an invaluable resource for discovering new products and trends.
With over 200 million monthly active users, Red Note has become an essential platform for anyone interested in Chinese lifestyle trends, shopping recommendations, and cultural insights.